I signed up for a class without first researching the business aspects of coaching. This book really helped put the process of starting a practice and the expectations of work and results in perspective. The author make some strong points about marketing and technology that are good, but NOT universal rules or truths by any means. Good marketing and hiring professionals to work on your image is good, full color business cards are not mandatory by any means. The bits on technology and costs have already changed sharply from this book's publication. This was a great book to read, and now I'll go back through the process of establishing a marketing plan and working on my pitches for coaching services.
Reviews by Matthew Hoelscher weRead
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